The Good Food Foundation has its eyes set on the expansion of three types of food - tasty, authentic and responsible eats. With today’s food industry so heavily dominated by major producers and conglomerates, there is little room for the small town maker or local entrepreneur to succeed. The Good Food Foundation was created in response to this ever-shrinking window of opportunity so many are facing. Through five programs - the Good Food Awards, Guild, Merchant’s Alliance, Mercantile and Fund, the company is working to increase support and exposure for those who are producing food without the resources available to larger corporations.
The Good Food Mercantile program was created in order to level the playing field for food makers who are fighting an uphill battle to gain exposure. Trade shows are often overwhelmed with hundreds of vendors and only those with the necessary resources are able to make a splash. At Good Food’s shows, each vendor is given the same sized booth and entry fees are kept low so as to encourage participation rather than exclusivity. It is here that food makers are able to gather together and be reminded that they are part of a larger movement of crafters valuing “quality, care and craftsmanship”. Since it began in 2015, the Mercantile project has seen enormous success and has expanded beyond New York to include shows in San Francisco and Los Angeles. Nancy Brown, Foodlyn’s founder, attends all three Good Food events each year. It is here that we are able to meet and recruit the food makers that eventually end up selling their products on Foodlyn.com. It is due to our confidence in Good Food that we draw so many of our crafters from this special community that comes together each year. Without these unique gatherings, those without the resources of a major corporation would never be seen by organizations such as our and would be left to struggle in an industry which is often not set up for their success. Foodlyn stands with Good Food and applauds the invaluable work they are doing in continuing to empower and support those with a vision for responsible, high quality, tasty food.
Despite the challenges posed by covid-19 during 2020, the Good Food Mercantile launched a series of weekly virtual tasting events. These events give crafters a unique opportunity to reach buyers across the US who have specifically indicated interest in their products. Each crafter is given an equal period of time to step buyers through a tasting of their products, plus a discussion of the unique process and ingredients used in producing the end product. The virtual tasting events have been extremely successful and has received rave reviews from all participants. It is a testament to the commitment that the Good Food Mercantile has to supporting small business makers despite the challenges we all faced in 2020.
We're proud to sell a number of award-winning products on Foodlyn.
Considering the sheer volume of new food products that come to the market every year in this country, winning an award is a very big deal. Today we will showcase the award-winning Lindera Farms Honey Vinegar.
Mary Beth Clark, award-winning cooking teacher, chef and founder of The International Cooking School Of Italian Food And Wine is a friend to Foodlyn. We were so excited about this spectacular vinegar from Lindera Farms that we gifted a bottle to Ms. Clark. A few short weeks later, she posted a spectacular recipe for Fresh Tomato Salad with Plums, Figs, Berries with Lindera Farms Honey Vinegar.
We are thrilled that Ms. Clark loved this award-winning vinegar. You will too!
It is hard to describe the depth of excitement we felt upon learning that Foodlyn was mentioned in an article published in the Huffington Post called "The Rise of Creative Capitalism". In the article, writer Bill Danskin recaps comments made by Bill Gates at the World Economic Forum to "find ways to put the power of market forces behind the effort to help the poor".
Mr. Danskin describes the leadership position taken by companies like Starbucks and Tom's to integrate social causes in their financial goals and mission. At Foodlyn, we aspire to grow our business to have as big an impact on the community as Starbucks and Tom's. It is an honor to be mentioned in the same paragraph as these outstanding companies.
The article published in the Huffington Post has been reprinted here with the permission of Mr. Danskin. See photos and find out more about our active support of two fine community-based hunger organizations here. Enjoy the article!
Bill Danskin, Freelance Writer
The Rise of Creative Capitalism
The United States is in crisis on many fronts – global, economic and social. Domestic priorities have seen an acceleration of class division, racial tension and the growing realization of income inequality – manifested in the stark dichotomy of the haves vs. the have nots. It is this scenario that begs for a socially conscious country to mobilize and address the issues of poverty and economic suffering in disadvantaged communities -poverty that keeps huge numbers of Americans in the cage of hopelessness and despair. Somehow, something must be done within the context of democracy, capitalism and, most importantly, within the generosity of spirit that defines the American gestalt.
Bill Gates, as early as 2008, spoke to the World Economic Forum on the urgent need for creative capitalism. He said in part: “I’d like to ask everyone here – whether you’re in business, government, or the non-profit world – when you make charitable gifts can you also find ways to put the power of market forces behind the effort to help the poor?” Prescient as always, Gates was sounding the call for not only the public sector but the private sector as well to mobilize and construct a new paradigm around social consciousness and responsibility. We have seen leadership by firms such as Starbucks and Tom’s in this area and, thankfully, more and more entrepreneurs and for profit businesses are earmarking social causes as a corresponding financial goal and mission.
Foodlyn is such a firm. Founder and CEO Nancy Brown has successfully created an online farmers market designed to connect people with fine food and gifts made by artisans and food makers across the country. Besides the quality of their offerings, Foodlyn stands out in the market - based on their commitment to donating 25% of their profits to community-based non-profit groups dedicated to eradicating hunger in the US. It is this commitment to society that makes Foodlyn an example of what creative capitalism is all about. As Howard Schultz of Starbucks has said “Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility. The companies that are authentic about it will wind up as the companies that make the most money.” Foodlyn demonstrates that commitment and paradigm daily and by sampling their food and gift offerings you are truly making a purchase with a purpose.
The Foodlyn offerings can be accessed at www.foodlyn.com or they can be reached at email@example.com.