New York, NY
BuckWHAT! was founded by a brother and sister duo. Always a close team, with the younger sister looking up to and frequently copying her older brother, they grew up together, attended the same college, traveled around the globe, and found a common love (obsession) for food. They always came back home to their favorite childhood dish - buckwheat! Little did they know, this magical grain was really, really good for them. And so their journey began to incorporate their favorite food into a delicious healthy snack.